In addition, the mail order giant in India opened ten VR shopping kiosks aimed at promoting Prime Day and offering customers the opportunity to virtually explore products or “try on” clothes on a 360-degree January 2019 Calendar Cute hologram.Facebook is also in the starting blocks for the AR shopping experience. As of fall 2018, Facebook will use Augmented Reality to integrate ads into the Messenger app and news feed.
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These AR ads initially look like normal in-feed ads, but include a “Tap to try it on” option that opens up AR functionality: A promotional test by fashion label Michael Kors, for example, will allow users to virtually try on sunglasses.Michael Valdsgaard, Head of Digital Transformation at Inter IKEA Systems B.V., thinks further into the future of v-commerce.
“At some point, it could happen that you use contact lenses and no longer need to look at a phone. We’re really at the beginning of the Big Bang with AR and we’re beginning to understand how technology can make everyday life better for people. “HUMAN-CENTERED INTERFACES: ELIMINATE BARRIER INSIDE THE CUSTOMER EXPERIENCE.The aim of v-commerce to offer consumers a more direct and intuitive interaction with brands and products is also the goal of another retail trend: the use of Human-centered Interfaces (HCIs).
They support Valdsgaard’s vision of putting the smartphone more and more into the background as the last barrier between man and product. This can be done in addition to the contact lenses devised by him through interfaces such as voice and gesture-controlled digital assistants.In terms of retail, these technologies will significantly reduce barriers along the customer journey, facilitate communication and access to information, and enable a much more intimate and emotional customer relationship.
Above all, the heights of investment made in this area and the directions in which they flow show the importance currently attached to the topic.Such as the Microsoft acquisition of Semantic Machines, a specialist in Conversational AI, which aims to help make Cortana sound more human. In addition, a $ 23 million investment has been made by Microsoft and Salesforce in the startup HelpShift, which develops mobile and web-based AI based chat bots for online retailers to improve customer service.
Bots can be used, among others to propose products, ask clarifying questions and request feedback. Retailers can save costs and use data-driven insights to improve their CRM. Gary Vaynerchuk, CEO at Vaynermedia and one of the early investors on Facebook and Twitter, is certain: “Before AR and VR, as well as AI, audio will be the next big platform for consumer attention.
“In addition to Microsoft, Amazon is with its Echo Dot a major provider and developer of voice-controlled assistants. But how can this digital assistant, who is better known to many as “Alexa”, best be used for a smooth customer experience?One example is LG’s IntaViewThinQ, an Alexa-enabled refrigerator that reminds when the food napp or about January 2019 Calendar Cute to spoil, and at the same time has the ability to order new food. The refrigerator can also suggest recipes based on its contents, automatically preheat the oven and set the dishwasher accordingly.