Jeff Patton reminds us that in our post-industrial world, a solution idea is just that – an idea. We have reason to believe that our idea will solve people’s problems, but we do not know. In fact, we do not even know January 2019 Hindu Calendar if they have the problem we’ve identified. For this reason, Patton refers to everything that happens between the idea and the delivery of our product as output (software development, writing documentation, creating tutorial videos, …).
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However, what is really relevant is the outcome: are we really able to change (positively) people’s lives with our solution idea?Figure 1: Product development by Jeff Patton (www.jpattonassociates.com)This question may seem somewhat altruistic at first glance. On the other hand, most of us work in organizations that have to generate sales, and we all know that customers will not give us money for something that does not make their lives easier.
Jeff Patton sums it up as follows: “Your company does not get what it wants if your customers and users do not get what they want.” If we manage to get a relevant outcome from our customers, so will our organization be beneficial and produce an impact .The reflections on the problem and who might have this problem flow into it Usually in a product vision. The product vision describes the audience, their issues, and the top features to address these issues.
In addition, a product vision typically includes information about how to make money from the product, who the competitors are, and what the benefits to the product from these competitors are. Figure 2 shows a product vision template based on Roman Pichler’s Product Vision Board. For description, but also the Business Model Canvas  is used.
Fig. 2: Template for a product vision.With Impact Mapping one thinks of the product benefit from one’s own companyJeff Patton begins by considering the product’s benefits to the customer whose life is to change the product. If we change the lives of people positively, an impact for their own company will come up. This view can be done in a different way – starting with the goals of the company.
Impact Mapping is a method that Gojko Adzic describes in the book of the same name  and which starts from the goals of the company (for a product). For each goal an Impact Map is drawn. This is a special mind map (Fig. 3) with the respective goal (Goal) from the starting point (Grow Mobile Advertising). The second level of the mind map lists actors (actors) who can help achieve the goal (super fans with mobile devices).
What kind of behavior (Impact, which means something other than the same term in Jeff Patton) that these actors need in order for the goal to be achieved and what they need for that behavioral change (deliverables), becomes at January 2019 Hindu Calendar levels three and four Modeled Map (Come Back More Frequently, Push Updates).Fig. 3: Example of an Impact Map (www.impactmapping.org/drawing.html)An Impact Map is a good starting point for the Product Backlog. For implementation, the deliverables are broken down into user stories.